Iron Girl's Mission: To provide a platform to enhance the experience of women who are part of a healthy, balanced and active lifestyle through premier events, quality products and services that reward and support that lifestyle.

Iron Girl is Not about a particular type of event or distance but rather an attitude toward living a healthy, active lifestyle through events.

Iron Girl has the unique brand position to offer a strong, yet feminine focus to empower women to get moving. The name, Iron Girl, gives women a different outlook for the mind, body and spirit through events.

Iron Girl represents a new, fresh edge for women and their pursuit of an active, balanced and healthy lifestyle. Iron Girl will address their needs and fuel their souls with products for women by women and events that embrace that same spirit and determination.

The focus of the events is to create a high quality women's event. Iron Girl will emphasize the health, wellness, camaraderie, fun and social aspects of participating whether finishing first, middle or last.

Iron Girl is strong without being too "over-the-top" serious with woman or lady. We are WOMEN but don't want that to age us. We enjoy living life with a fun, fresh and strong focus, but not one that might be perceived through the word, woman. Iron Girl is special - "She's Not Just Another Pretty Face." Her soul rocks like "Just a Girl" by Gwen Stefani. She is a strong and feminine woman. She is a college girl on the soccer field, dreaming of Mia Hamm at the World Cup finals. She is the mother of three, waking up at 4 am to train for her first triathlon - because she can. She is the woman who wakes one morning and takes the first steps at a morning jog, and then does it again the next day and the next day. She is the woman who has survived breast cancer and walks every evening or the woman with heart disease who begins to take yoga classes. She is proud, determined and caring. Her strength and authenticity connects her soundly to exercise and sports. She has the can-do-spirit. She is empowered and believes that she can accomplish anything she puts her mind to. The Iron Girl lifestyle is a call for action for All women to get moving, because when women get moving... A movement is not far behind! It's their turn to live.