Athleta, the Sonoma County based women's sports and active apparel brand, has signed on as the new title sponsor for the Iron Girl national event series.
Iron Girl is proud to partner with Athleta, a leading brand for women, designed by women. It is a natural fit for the series, It is a natural fit, as Athleta shares the common goal of encouraging participation through events while providing the apparel to support a woman’s active lifestyle. Athleta will be on-site at Iron Girl Columbia to showcase their apparel, provide giveaways and so much more to enhance your event experience.
Athleta was founded in 1998 with the mission of providing women athletes with apparel for different sports and fitness activities. The company has become one of the premier brands in the rapidly growing women’s sports and active apparel markets. Athleta offers high quality, stylish, and functional apparel, footwear and accessories, 90 percent of which is proprietary branded, across a wide variety of sports and fitness activities, including a high component of crossover apparel as well as casual wear. Athleta sells its products through catalogs and its website, www.athleta.com. The company is headquartered in Petaluma, CA, and has nearly 200 employees. Athleta was acquired by Gap Inc. (NYSE: GPS) in September 2008 and is part of the Gap Inc. Direct division.