LJ White brings two decades of management, event production & nonprofit experience
to the Mid-Atlantic’s premier endurance event production company
Columbia, Md. – TriColumbia, the Mid-Atlantic’s premier endurance event production company, today announced the appointment of LJ White to Executive Director. LJ brings 18 years of management, event production and nonprofit experience to the TriColumbia team.
As Executive Director and USA Triathlon Certified Race Director, LJ will articulate vision, overall direction and strategy of TriColumbia, provide leadership in event development, organizational and financial plans, and cultivate strong community and sponsorship relationships while communicating the goals and directives of TriColumbia.
“We are excited to welcome LJ to the TriColumbia team,” said Todd Jennings, Chairman of TriColumbia’s Board of Directors. “LJ’s background and expertise, in addition to her passion and entrepreneurial spirit, will help us further our mission of providing premier endurance events while strengthening individuals and our community. With LJ’s help, we look forward to continuing the growth of TriColumbia.”
Prior to joining TriColumbia, LJ served as the Director of Revolution3 Triathlon (Rev3), an international race production company. As Director, LJ was responsible for the strategic planning, development and management of major events and races, pioneering company procedures, including risk management, event security and USA Triathlon regulations, and designing a National Volunteer Program.
In addition to her role as Director at Rev3, LJ founded two organizations, Fins, Wheels, Feet Racing, and LJ White Health & Wellness. Co-founded by LJ in 2003, Fins, Wheels, Feet Racing produced Virginia-area triathlons to raise awareness and funds for the Virginia Special Olympics, and was the first triathlon company in the United States to inclusively recruit Special Olympic athletes to participate alongside age group participants. Prior to Fins, Wheels, Feet Racing, LJ founded LJ White Health & Wellness in 1995, where she promoted healthy, active lifestyles through trainings and workshops.
"I am thrilled and excited to be joining the staff at TriColumbia,” said LJ. “It is a dream opportunity for me to work with such a wonderful, well-established non-profit organization. This position combines my passions for the sport of triathlon, health and wellness, and working with charities. I look forward to see where we can evolve into our future!"
Outside of her professional work, LJ is an accomplished endurance athlete and avid philanthropist. In 2012, she completed The Run Across America, raising more than $80,000 for the Ulman Cancer Fund. She is also an Ironman (Panama, 2006) and Boston Marathon (2009) finisher. Volunteer projects LJ is involved in include the Chantilly High School FIRST Robotics Team, USA Science & Engineering Festival and Bite Me Cancer Foundation.
LJ currently resides in Centreville, Va. She holds a Bachelors degree in Business from Colorado College, and a Masters degree in Advertising from Northwestern University.
TriColumbia is a 501 (C)(3) nonprofit and the Mid-Atlantic’s premier endurance event production company providing an array of events for all ability levels across the triathlon/multisport continuum. Founded in 1983, the organization makes a difference for participating athletes by not only providing superior events and memories to last a lifetime, but also by giving back to the community by supporting many local and regional charities which provide a full spectrum of support for citizens in need. In 2012, TriColumbia contributed nearly $200,000 in direct donations to dozens of local and regional charities and community organizations, and enabled dozens of charity teams to fundraise in excess of $425,000 to support their missions.